Prorituals. New Color Line In Stock! The Color Sensation!



The New color line that is making everybody crazy comes to Mid America Beauty Supply!


HAIR THE WAY NATURE INTENDED PRORITUALS is an eco-friendly, stylistically advanced hair care and color line. We feature paraben and sulfate-free formulas inspired by nature and driven by fashion that deliver superior results. PRORITUALS boasts a full wet-styling and color line that covers gray like no other.

PRORITUALS hair color is the only color known for patented ChromaPrism™ technology. ChromaPrism™ technology allows for deeper, longer-lasting color results that help condition the hair. To learn more, click here.


ChromaPrism™ Technology

ChromaPrism™ Technology promotes unsurpassed grey and white coverage with an increased dye load and smaller penetrating dye pigments. This helps color penetrate into hair fibers much more deeply. Once the smaller dyes penetrate the hair, they develop into larger color pigments which hold in hair to assure optimum, long-lasting white coverage.

The technical aspects of Chromaprism™ Technology provide balanced nourishment to the hair, restoring its main components: water, proteins, and fatty acids. The three main principles of ChromaPrism™ Technology are as follows:



Come and grab yours!

13941 Manchester Rd Ballwin , Mo 63011 636-207-1111  /  202 E Elm Ozark Mo 65721 417-593-3051


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221 Old Meramec Station Rd. Ballwin, MO 63021  /  1505 S Elliott Aurora Mo 65605

888-877-6227 (Toll Free)

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All Designs by Francisco Laurel https://www.behance.net/franlaurel